Kawaii

Kawaii (Clawmian; かわいい or 可愛い;) is the culture of cuteness mostly in Clawmia and parts of Aclia, Gloesia and Artoulia. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike. Examples include cute handwriting, certain genres of manga, anime, and characters including Hello Kitty and Pikachu.

The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Clawmian popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms.